Pricing drives everything, yet few truly own it.

At Northlane, we help founders, operators, and investors turn pricing from a blind spot into a growth system.

We align teams around value, design monetization that scales, and build conviction to own pricing decisions with confidence.

Our work spans across Europe and the US, partnering with ambitious tech companies backed by leading investors to accelerate growth and pricing maturity.

Pricing. Built. Together.

Why work with us

Proven impact — trusted by tier-one scale-ups and investors such as DeepL, n8n, Katana, and Aiven, with measurable commercial outcomes.

Structured methodology — our Align–Design–Own operating system transforms pricing from a one-off exercise into a repeatable, scalable process.

Built together — we work side-by-side with your team to ensure pricing becomes a capability you own, not consultant-dependent.

Stage-aware expertise — our approach adapts to each growth phase, from early-stage monetization design to simplifying enterprise portfolios.

Recognized leadership — field-tested playbooks and thought leadership shaped by work with global leaders and emerging innovators.