I’m Alistair and I help startups and small businesses build trust through fair and transparent pay

Why work with us

You’re not hiring a spreadsheet. You’re hiring perspective.

Most consultants hand you data and disappear. I’ve been inside startups scaling fast, where pay confusion turns into tension and lost trust. I bridge that gap between fairness and practicality.

Fair pay, made simple.

I’ve distilled years of global experience into a 6-step process that removes complexity and helps you move fast with confidence. No jargon. No corporate fluff. Just clarity.

80+ organisations worldwide.

From San Francisco to Oman, Europe and beyond, I’ve helped more than 80 startups and small businesses design fair, transparent pay frameworks that actually work, across cultures, currencies, and growth stages.

Built on fairness, not buzzwords.

Justly means fairly, equally, honestly, accurately. Those principles shape everything I do. The result? Pay practices you can explain, defend, and feel proud of.

Transparency, done practically.

You don’t need to publish everyone’s salary. You just need a clear, fair structure that builds trust. I help you get there step by step, without overwhelm or risk.